In 2023, I was tasked to pitch ideas for the new key visual for the Los Angeles Auto Show. The goal was to showcase the energetic lifestyle and roads you’d travel when visiting the land of awe, Los Angeles. I composed several directions with the help from Soda & Lime Advertising, and was ultimately chosen to develop this visual inspired by Hotwheels visual I’d seen growing up, and it turned into a campaign.
AGENCY
> Soda & Lime Advertising
ROLES
> Graphic Design Intern
SHOWCASE
> Key Art
> Motion Reels